EBC / STRATEGIC INNOVATION & SERVICE DESIGN
EBC is a prestigious private university with 15+ campuses in Mexico, recognised as the leading institute for economics and finance. The challenge was to design strategies that could strengthen the transmission of the university’s principles and values while fostering a culture of innovation across all levels of the organisation.
(Strategic Innovation, Organisational Culture & Service Design)
Approach
Mapped the entire 4-year student cycle, including actors, touchpoints, and activities.
Conducted an ecosystem diagnosis to identify gaps and opportunities in cultural transmission.
Designed and facilitated co-creation workshops with students, faculty, and administrators.
Developed strategic initiatives covering digital platforms, administrative processes, branding, marketing, and commercial activities.
Prioritised initiatives into a short-to-mid-term roadmap, ensuring feasibility and impact.
Impact
Clear roadmap of actionable initiatives to enhance innovation culture.
New concepts for digital platforms and internal processes.
Updated branding and communication guidelines for consistency.
Strengthened organisational alignment around values and principles.
Key activities
Research & Mapping: Analysed the full 4-year student cycle, including actors, touchpoints, and organisational processes.
Ecosystem Diagnosis: Identified cultural gaps and opportunity areas to strengthen principles and values transmission.
Co-Creation Workshops: Engaged stakeholders to design initiatives fostering innovation across all levels.
Strategic Design: Developed initiatives covering digital platforms, admin processes, branding, marketing, and commercial guidelines.
Implementation Roadmap: Built a short-to-mid-term pipeline of actionable projects to enhance culture and organisational ecosystem.
Reflection
This project was a strong reminder that culture change requires both systemic understanding and practical action. By mapping the full student journey and engaging stakeholders across levels, we uncovered how values and principles could be better embedded in daily experiences. The process reinforced the importance of designing initiatives that are not only strategically aligned but also desirable and feasible for the people who will live them.
